NWSL to Continue Play During 2026 FIFA Men’s World Cup

Historic Move for Women’s Soccer in the United States

The National Women’s Soccer League (NWSL) announced its intention to maintain its regular schedule during the 2026 FIFA Men’s World Cup, marking a significant shift in strategy that aims to capitalize on unprecedented soccer interest across North America that summer.

Why the NWSL is Playing Through the Men’s World Cup

This bold move is driven by opportunities surrounding the 2026 tournament, which will be hosted by the United States, Canada, and Mexico. Rather than pausing operations, the NWSL sees a chance to:

• Leverage increased global attention on soccer in the U.S.
• Engage new fans with compelling matchups well beyond the international spotlight.
• Fill the summer sports calendar with elite women’s soccer action.

Jessica Berman, NWSL Commissioner, emphasized that the league is prioritizing growth and fan acquisition. “The 2026 World Cup presents an unmatched moment to showcase our athletes and teams to a broader audience,” said Berman.

Strategic Planning for 2026

To ensure maximum visibility and fan engagement during the men’s tournament, the NWSL is working closely with broadcasters and venues to avoid overlapping with high-profile FIFA matches. Scheduling flexibility will be key, with potential for:

• Adjusted start times to maximize prime-time windows
• Marquee matches in World Cup host cities to attract large audiences
• Enhanced digital and social media campaigns to amplify reach

League Prepared for Increased Competition

Although playing alongside the Men’s World Cup presents challenges, including competing for media coverage and fan attention, the NWSL sees this as an opportunity rather than a threat. The league believes that the energy surrounding the tournament will boost the women’s game, both domestically and globally.

Implications for Sponsors and Media Partners

Maintaining play during the World Cup opens doors for current and prospective sponsors. Brands associated with both the NWSL and the World Cup may find synergy in comprehensive soccer marketing campaigns. Media partners are also exploring collation opportunities through:

• Cross-network promotion during World Cup and NWSL matches
• Integrated content across men’s and women’s platforms
• Co-branded events and watch parties

A New Era of Visibility for Women’s Soccer

As the U.S. gears up to host the world’s biggest sporting event, the NWSL is positioning itself as a central player in the nation’s soccer-driven summer. By seizing this moment, the league aims to elevate its profile, attract new fans, and drive long-term growth — all while supporting the continued rise of women’s sports.

The decision to keep the NWSL playing during the 2026 FIFA Men’s World Cup is more than a scheduling choice — it’s a strategic bet on the future of women’s soccer.